purefm@dctech.com.ph AND webmistress

Tuesday, July 7, 2009

D.O.A. (Death of Auto-Tune)

As the world waits for the third "Blueprint" album, Jay-Z keeps leaking new tracks that may or may not end up on the full-length debut of his new Roc Nation imprint. On this latest single, the former Def Jam president calls for the head of the super-popular audio voice processor Auto-Tune, used ad nauseam by everyone from Cher to Lil Wayne to T-Pain to his longtime pal Kanye West. As the producer credited as "No I.D." threads a big beat with a brilliant psychedelic jazz-funk sample worked from '70s French film composer Janko Nilovic, Jay riffs on Steam's immortal '80s kiss-off "Na Na Hey Hey." And while some might dismiss his lyrics as curmudgeonly hem-hawing about today's rap generation and its obsession with modern technology, the Brooklyn MC's intent on keeping his art pure is the reason why this old man's lawn is the most meticulous on the block.

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